PROBLEM:
Microplastics are an invisible threat that can feel abstract. How can the NRDC help families see why—and how—they should avoid them?
IDEA:
Let’s call microplastics out as the monstrous invaders that they are, to playfully telegraph why families should avoid them.
MICrOPLASTICS ARE MICROMONSTERS
THE MICROMONSTERS
These monstrous lil’ guys are based on actual, enlarged images of microplastics. By the looks on their freaky little faces (illustrated by a real human ofc), you can tell that they are up to no good! Luckily, the solution is spelled out for you with a simple switch.
