PROBLEM:
Everyone knows about Sharpies. But they don't know one crucial thing: How long does a single sharpie last?
SOLUTION:
Create an interactive experiment that tests a sharpie's endurance—and people's expectations.
THE LIFE & DEATH OF A SHARPIE
A Facebook Live experiment where I doodled with a new Sharpie until its ink ran out.
THE POST
Viewers were encouraged to participate by guessing how many hours of doodling the sharpie would last for.
The person with the closest guess got to keep the finished doodle.
THE GUESSES
The guesses Ranged from 2 hours to 3 days, proving the insight that no one really knew how long a sharpie would last.
THE TIME LAPSE
If you want to commit a few hours, watch the original post here.
